Terms and
Conditions

This website (www.online-optimization.com) and the services offered through it are operated by Online Optimization Holdings Pte. Ltd. (UEN 202632024G), a private company limited by shares incorporated in Singapore, with its registered office at Level 39, Marina Bay Financial Centre Tower 2, 10 Marina Boulevard, Singapore 018983 (the "Company", "we", "us" or "our").

These Terms and Conditions (the "Terms") form a legally binding agreement between you and the Company. By accessing or using the website, submitting an enquiry or audit request, or engaging us to provide services, you confirm that you have read, understood and agree to be bound by these Terms. If you do not agree, you must not use the website or our services.

If you enter into these Terms on behalf of a business or other legal entity, you represent that you have authority to bind that entity, and "you" and "Client" refer to that entity.

"Services" means the search and AI-visibility services we provide, including search engine optimization (SEO), answer engine optimization (AEO), generative engine optimization (GEO), paid media, UX/UI and graphic design, social media management, AI-agent development, and analytics and reporting, together with any deliverables described in a Proposal or SOW.

"Search & Answer Systems" means any third-party search engine, answer engine, generative AI model, large language model (LLM) or platform through which visibility is sought or measured including but not limited to Google Search, Google AI Overviews, Bing, ChatGPT, Gemini, Claude, Perplexity, Grok and DeepSeek.

"Proposal" / "SOW" means a written proposal, statement of work, quotation or order that describes the specific Services, deliverables, fees and timelines agreed with a Client.

"Deliverables" means the reports, audits, content, code, designs, configurations and other work product we provide to a Client.

Where a Proposal or SOW conflicts with these Terms, the Proposal or SOW prevails for that engagement.

You may use this website for lawful purposes only. You agree not to:

• use the website in any way that breaches applicable law or regulation, or that is fraudulent or harmful;
• attempt to gain unauthorised access to the website, its server, or any connected system or database;
• introduce malware, or launch any automated scraping, crawling, denial-of-service or similar activity that is not expressly permitted;
• reproduce, resell or exploit any part of the website except as permitted in Clause 4.

We may suspend, withdraw or restrict availability of all or part of the website for business or operational reasons without notice. Enquiry and audit forms are provided for genuine business enquiries; we may decline or ignore submissions that appear to be spam, abusive or automated.

All content on this website including text, graphics, logos, the [[ ]] brand mark, layout, code, and the "visibility console" and related design elements is owned by or licensed to the Company and protected by copyright, trade mark and other intellectual property laws. Nothing in these Terms transfers any such rights to you.

Deliverables & methodology

On full payment of the applicable fees, a Client receives a licence to use the Deliverables produced for it for its own internal business purposes. We retain ownership of all underlying methodologies, frameworks, tools, templates, know-how and pre-existing materials used to create the Deliverables, and of any general skills, techniques or improvements we develop. We may use anonymised, aggregated learnings from an engagement to improve our Services.

A binding engagement is formed only when the scope, fees and timeline are set out in a Proposal or SOW accepted in writing by both parties (or when we begin work at the Client's written request). A free audit, strategy call, estimate or informal discussion does not by itself create an engagement or any obligation to proceed.

Any timelines we give including audit turnaround and publishing cadences are good-faith estimates, not fixed commitments, and are subject to Clause 6 and to the Client meeting its responsibilities under Clause 7.

What we commit to

We commit to applying legitimate, guideline-compliant optimization techniques technical, content, entity and authority work and to avoiding manipulative or prohibited ("black-hat") tactics that risk penalties from Search & Answer Systems. Our commitment is to the quality and integrity of the process and methodology, not to any level of rankings, citations, traffic, leads or sales.

What we do not guarantee

You acknowledge and agree that:

• Algorithms change constantly. Search engine ranking algorithms are updated frequently and without notice. Generative AI models and LLMs change even faster model versions, retrieval methods and citation behaviour can shift from week to week as providers ship new releases. A result achieved under one version of a model or algorithm may change or disappear when that system is updated.
• No guaranteed outcome. We do not and cannot guarantee any specific ranking position, AI citation, mention, inclusion in AI Overviews or generative answers, traffic volume, lead volume, conversion rate, revenue, or return on investment.
• No guaranteed timing. We cannot guarantee when or whether any result will appear. Re-crawl, re-indexing and model-refresh cycles are determined by the third-party systems, not by us. Any timeframe we mention (for example, indicative windows for first citations or ranking movement) is an estimate based on typical behaviour, not a promise.
• Third-party decisions. Search & Answer Systems may de-index, de-rank, exclude, restrict, penalise or stop citing any site or brand for reasons of their own including policy changes, manual actions, or changes to what their models are trained on or choose to surface. We are not responsible for such decisions.
• Best-efforts, best-practice standard. We provide the Services with reasonable skill and care, applying white-hat methods that we reasonably believe to be effective and compliant with published platform guidelines. Our obligation is one of skill, diligence and adherence to best practice in the process, not a warranty of any particular ranking, citation, traffic or sales outcome.

Any statement, case study, benchmark or example of past performance is illustrative only and is not a representation or warranty of the results you will achieve. To the extent permitted by law, no such statement forms part of these Terms unless expressly written into a Proposal or SOW as a guaranteed deliverable.

Our ability to deliver depends on your cooperation. You agree to:

• provide timely, accurate access to your website, hosting, CMS, analytics, advertising accounts and any credentials reasonably required;
• review and approve Deliverables, content and changes within agreed timeframes;
• ensure that all materials, claims, products and services you ask us to promote are lawful, accurate and not misleading, and that you hold the necessary rights and licences;
• comply with applicable advertising standards (including ASAS guidelines and the CPFTA) and platform policies; and
• maintain your own backups of your website and data.

Delays or inaccuracies caused by the Client, or by third parties acting for the Client, are not our responsibility and may affect timelines and results.

Fees, billing frequency and payment terms are set out in the applicable Proposal or SOW. Unless stated otherwise, fees are quoted in Singapore Dollars (SGD) and exclusive of any applicable taxes, which are payable by the Client.

Invoices are due within the period stated on the invoice. We may suspend Services on overdue accounts after reasonable notice. Third-party costs (such as advertising spend, media, software licences and subscriptions) are additional and, where we pay them on your behalf, are recharged to you.

Refunds

Because outcomes depend on third-party systems (Clause 6), fees are earned for the work performed and are not contingent on any result. Except where required by law or expressly agreed in a Proposal or SOW: completed work and delivered milestones are non-refundable; for a retainer terminated part-way through a period, any refund is calculated pro-rata on unused, unperformed retainer time only.

Delivery of the Services often requires the use of third-party platforms and tools (for example, Google, Meta, TikTok, LinkedIn, analytics providers, and AI/LLM platforms). Your use of those platforms is subject to their own terms and policies, and they may change, restrict, price, suspend or discontinue their services at any time.

Where we manage advertising or platform accounts for you, ownership of those accounts remains with you. On termination we will, within a reasonable period, transfer administrative access and return account-related materials in our possession, subject to settlement of outstanding fees.

Each party may receive confidential information from the other. Each party agrees to keep the other's confidential information confidential, to use it only for the purposes of the engagement, and to protect it with reasonable care. This does not apply to information that is public through no fault of the receiving party, was already lawfully known, is independently developed, or must be disclosed by law or regulator. This obligation survives termination.

We handle personal data in accordance with the Singapore Personal Data Protection Act 2012 (PDPA) and our Privacy Policy, which forms part of these Terms.

Where we process personal data on a Client's behalf in providing the Services, we act as a data intermediary: we process such data only on the Client's documented instructions and for the purposes of the engagement, apply reasonable security arrangements, and do not retain the data longer than necessary. The Client is responsible for having a valid legal basis and any required consents for the data it provides to us or asks us to process.

Each party will cooperate reasonably in the event of a data breach, including to meet any notification obligations under the PDPA.

We warrant that we will provide the Services with reasonable skill and care. Except for that warranty and anything expressly stated in a Proposal or SOW, and to the fullest extent permitted by law:

• the website and Services are provided on an "as is" and "as available" basis;
• we exclude all implied warranties, conditions and terms, including as to merchantability, fitness for a particular purpose, and results; and
• we do not warrant that the website will be uninterrupted or error-free, or that any particular visibility, ranking, citation or commercial outcome will be achieved (see Clause 6).

Nothing in these Terms limits liability that cannot lawfully be limited including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

Subject to that, and to the fullest extent permitted by law:

• we are not liable for any indirect, incidental, special or consequential loss, or for loss of profits, revenue, goodwill, business, data, anticipated savings, or loss arising from changes to any Search & Answer System or third-party platform; and
• our total aggregate liability arising out of or in connection with an engagement, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the total fees paid by the Client to us for the Services in the three (3) months immediately preceding the event giving rise to the claim.

You agree to indemnify and hold the Company harmless against claims, losses and reasonable costs arising from: (a) content, products, claims or materials you supply or ask us to publish or promote; (b) your breach of these Terms or of any law, advertising standard or platform policy; and (c) your infringement of any third party's intellectual property or other rights.

These Terms apply while you use the website and, for engagements, for the term set out in the Proposal or SOW. Either party may terminate an engagement on the notice stated there, or immediately if the other party commits a material breach that is not remedied within 14 days of written notice, or becomes insolvent.

On termination, the Client will pay for all Services performed and costs committed up to the termination date. Clauses that by their nature should survive including 4, 6, 8, 10, 11, 13, 14 and 17 continue in force.

We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including acts of God, war, civil unrest, epidemic, failure of utilities or telecommunications, and outages, policy changes or discontinuation of third-party platforms and Search & Answer Systems.

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes) are governed by and construed in accordance with the laws of Singapore.

The parties submit to the exclusive jurisdiction of the courts of Singapore. The parties will first attempt to resolve any dispute amicably through good-faith discussions between senior representatives before commencing proceedings.

Entire agreement. These Terms, together with any Proposal or SOW and our Privacy Policy, form the entire agreement between the parties and supersede prior discussions.

Changes. We may update these Terms from time to time by posting a revised version on the website; the version in force when you use the site or enter an engagement applies to that use or engagement.

Severability. If any provision is found unenforceable, the remaining provisions continue in effect.

No waiver. A failure to enforce any provision is not a waiver of it.

Assignment. You may not assign these Terms without our written consent; we may assign to an affiliate or successor.

Third-party rights. No person who is not a party has any right under the Contracts (Rights of Third Parties) Act 2001 to enforce these Terms.

Questions about these Terms can be sent to:

info@online-optimization.com

Online Optimization Holdings Pte. Ltd. · Level 39, Marina Bay Financial Centre Tower 2, 10 Marina Boulevard, Singapore 018983 · +65 9827 3988