LinkedIn is the only paid media platform where you can target buyers by job title, seniority, company size, industry and function simultaneously. For B2B companies with defined ideal customer profiles, that precision eliminates the waste inherent in broader audience targeting.
The challenge is that LinkedIn's cost per click is significantly higher than Meta or Google Display. That premium is only justified when the targeting is precise enough to reach buyers with real purchase authority, and when the creative and offer are calibrated for a professional context rather than a consumer one.
How we run LinkedIn Ads
We begin with your ideal customer profile: the specific job titles, seniority levels, company sizes and industries that your best clients come from. We build matched audience segments, exclude the job functions that are not buyers, and layer in company targeting where your sales team has named accounts in play.
Creative for LinkedIn requires a different register than Meta. We develop ad creative and copy that respects the professional context, leads with business value rather than attention-grabbing tactics, and matches the sophistication level of a senior B2B buyer.
We manage to pipeline metrics, qualified leads and opportunities, not to impressions or clicks. Every campaign is attributed to revenue outcomes where your CRM data allows.
Formats we manage
Single image ads, document ads, video ads, thought leader ads and conversation ads. We recommend formats based on your objective and your audience's engagement patterns, not on platform incentives.